Since May 2013 researchers can take the initiative to spread information about their research to the general public via video interviews displayed at http://fjardeuppgiften.se/. Researchers active in Sweden are interviewed in Swedish or English with a focus on the specific research topic and with connections to field of application, links to other research and commercial and industrial life. After permission from Fjärde Uppgiften (currently financed by FORMAS), video interviews can be used by institutions, schools, researchers themselves, media sites or others.
This could be one way of promoting the importance of and benefits from using registers in research!
More information about Fjärde Uppgiften can be found at: http://fjardeuppgiften.se/.